Strangely, this piece started out as more of a report on the Procera AVH scam than an actual product review. Now that intensive research has revealed all the details (and the media hype machine’s quieted down some), I thought the product would make a great example of what to watch out for when shopping for brain supplements.
You’ve probably already seen some bad press surrounding Procera AVH. The product got off to a rough start due to Brain Research Labs’ poorly-worded marketing materials. They were even hit with a class-action lawsuit – and they lost.
The Procera AHV complaint was over “false claims”. BRL stands by its statements, however the judge on the case believed there was insufficient evidence to support the company’s claims that Procera AVH could “protect the brain following a head injury or stroke”, despite the benefits offered by its component ingredients. BRL eventually settled the lawsuit by paying out over $3 million back in 2012.
You might say they got what they deserved? You can’t go around making claims you can’t back up, even if your neurological research team stands behind them.
End of the story?
I thought that would be it; that’d be the story. Just an interesting thought and an easy example to share with you. But it turns out, the story doesn’t end there – if Procera AVH is a scam, it must be a really good one.
Because the product is still around today, and I uncovered a big surprise in my research.
Why are people still using Procera AVH?
You’d think that after losing a major lawsuit, there wouldn’t be much more to say about a product. But I’m a regular on some great health forums, and my research turned up a recent post that made me do a double-take.
A trusted user on GNC.com didn’t have just another Procera AVH complaint – check out what he had to say:
“Cdalzell” goes on for a few more lines, but that was enough to pique my curiosity.
Wait… This stuff was still on the market?
Indeed it is, and it didn’t take long to find more recent praise for Procera AVH – Ellouise in California writes on luckyvitamin.com:
And those are just the first two, I found. I was honestly surprised to find out that not only is Procera SVH still on the market, but people from all over are reporting great experiences and fast results.
How can so many people be buying into the Procera AVH scam?
Do they actually believe Procera works?
Yeah – they really do. And with a background like Procera’s, it’s easy to wonder why they’d even chance it.
But think about that for a second – the people at Brain Labs Research are specialized experts. Scientists with over 40 years of experience. Clearly they believe in their own work; they stand behind it to this day. And neurological researchers aren’t usually the type to mess around.
When you get right down to it, the now-2-year-old lawsuit was over marketing material. A simple sales pitch. The suit was settled and the pitch was changed, but Procera’s university-tested formula stayed the same.
Why? Because the problem was never with the formula. The “Procera scam” was always just about marketing.
Forget marketing – real people still say it does exactly what it’s designed to do:
- Quickly improves memory & mental clarity
- Enhances cognitive focus & boosts concentration power
- Relaxes mood swings & improves overall contentment
That’s all well and good, but BrainEnhancingSupplements.com isn’t about to just take somebody’s word on this stuff, and you shouldn’t either. We’re talking brain supplements here!
Seriously – there’s zero room for guesswork or assumptions, and I wasn’t about to start making them either. It was time to play detective.
What does Procera AVH really do?
There’s only one way to answer that question precisely, with no bias: by asking a different one. “What’s in Procera AVH?” This phase of my research was quick and easy because:
- the ingredients are well-known and thoroughly documented
- results from multiple clinical trial are readily available
- comprehensive lists of both are easy to find
(You know, I was kind of excited about doing more detective work… this was too easy.)
You might already be familiar with Procera’s main ingredients:
Vinpocetine (VIN) – refined from a natural compound produced by periwinkle flowers, Vinpocetine has been proven to enhance cardiovascular health by encouraging proper blood flow throughout the body, thereby increasing glucose and oxygen exchange your body and brain.
Vinpocetine improves memory, reduces mood swings and protects brain cells by acting as a powerful anti-oxidant to protect your neurons ( brain cells).
Acetyl-l-carnitine (ALC) –the second of Procera AVH’s 3 “miracle molecules”, ALC enhances a variety of brain functions including cognitive abilities, mental acuity, and thought focus. Like VIN, it provides protective antioxidants for neurons and can even help heal neuronal and mitochondrial damage by elevating the body’s concentration of glutathione.
Several clinical studies have proven ALC to enhance brain alertness & function.
Huperzine A (HUP) – a natural inhibitor of the enzyme acetylcholinesterase, which destroys the substance acetylcholine. Acetylcholine is a neurotransmitter responsible for effective transmission of nerve impulses (like emotions, thoughts and memories). Simply put, reduced acetylcholine depletion helps your brain work more efficiently and physically protects it from many harmful toxins.
HUP has also been proven to help people sharpen their memories.
Guess what? It works.
You know me – I make sure I do my homework, and I encourage you to do the same.
You need to know for sure that you’re taking the right brain supplements.
I personally followed this rabbit hole right to the bottom. And I discovered that the biggest deal about Procera isn’t some old marketing lawsuit – it’s the way the product works, and always has.
In other words, the “Procera AVH scam” simply doesn’t exist. It was just another media-hyped firestorm, and people have trusted Procera to help keep their minds sharp all along.
And it’s safe.
Remember: every brain supplement you take should meet a few fail-safe criteria. You need to make sure the products you choose are:
- clinically proven in reliable, repeated trials by respected institutions
- endorsed by neurological experts – and more than just one
- safe, effective & affordably-priced from legitimate suppliers
Our research shows that procera AVH is a safe supplement that doesn’t cause any major side effects. However, since everybody respond to supplement differently, we recommend talking to a doctor before taking any supplement. If you do notice a side effect stop taking procera immediately, call your doctor, and get your money back with their money-back guarantee.
Procera’s ingredients are well understood (and 100% FDA-approved) thanks to decades of clinical research. Those in the know report that Procera hits home on all counts listed above and helps deliver significant results quickly.
- Stronger, clearer memory & better-focused mental presence
- Sharper thinking & improved concentration
- More overall energy and better moods with reduced swings
Here’s another success story I found (on LuckyVitamin.com) while looking for Procera complaints:
Procera AVH: my final verdict
What a surprise this article turned out to be. I was dead set on disproving Procera right from the start. But careful research proved me wrong: this safe, natural brain supplement really works for a lot of people.
Therefore, I think it’s time we left BRL’s old marketing lawsuit in the past – it’s long resolved now – and started taking a deeper look at the real picture here: Procera is an effective, affordable, memory-boosting cognitive enhancer.
Brain Research Labs is so sure you’ll love Procera AVH, in fact, that you can try it risk-free today.
You don’t need to take anybody’s word for it.
Not even mine. Because right now, BRL is offering Procera at a huge discount – purchase 2 bottles and you’ll get a 3rd one free (you also get a bunch of bonus materials to help understand and improve your brain’s performance).
That’s a 3-month supply, and here’s the best part: they also offer a 90-day satisfaction guarantee.
That means you can try Procera AVH for 3 full months to ensure maximum effect, and if you decide it doesn’t do everything they promise you get all your money back, no questions asked.
You’ll hear all kinds of stuff on both sides of the (old) controversy, I’m sure. I sure did! But there’s only one way to make your own informed judgement on the power of Procera AVH: